Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
The Backlink tier represents the hierarchy of backlinks that you construct to expand your SEO campaign. Each level offers an additional layer of protection against Google's penalties.
Tiered link building takes considerable time and effort to get things right. Google takes weeks to discover and assess new backlinks.
First-Tier Links
The first link that will lead to your piece of content should be top-quality dofollow backlinks on reputable websites. These are referred to as Tier 1 backlinks, and they are the foundation of your link-building strategy. They will give your website enough domain authority to rank highly on search engine result pages. For instance, if a blog post is published on HubSpot, and it features links to tier 1 of SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's web rankings would get an increase from the link equity passed down from HubSpot.
The second tier is more diverse and contain low-quality backlinks like spammy forums or low-value bookmarking sites and directories. The primary objective of Tier 2 is to create high-quality content that links back to your first-tier backlinks. This is because content that is of high quality can enhance the content it is included in, and not stand out as a unique addition to SEO purposes.
To construct a successful tiered link building campaign, you will need to invest in creating quality content and invest in tools like RankerX or GSA. The time and money spent manually executing a tiered campaign is worth it if you wish to see the increase in rankings of a well designed backlink pyramid.
Second-Tier Links
Tiered link building is designed to funnel users through different pages before they reach your website. To accomplish this, it's important to choose second-tier backlink sources that are relevant to your industry and website. Guest blog posts are more effective for this purpose than account profiles as they offer content that is valuable and users will want to consume.
It is recommended to avoid using the tier-2 links on forums or other sites that aren't of high quality. Instead, use high-quality pages that provide industry news or guest articles. These links will be more natural and will have a greater impact on your ranking in search engines. They're also more likely to be identified as having been able to pass link equity by Google which could increase the value of their rank in SERPs.
If you're looking to boost your SEO ranking You should be aware that acquiring these high-quality links manually is a challenge. tier 2 backlinks takes months to send guest blog posts to first-tier publishers, and even longer to wait for them to be published. It could take weeks to see the results when it comes time to create new traffic and converts on the internet.
Alternatively, many SEOs turn to automated tools to assist them in create second-tier links. This approach could be in violation of Google's Webmaster Guidelines and result in a penalization.
Third-Tier Links
The volume of links at this level is huge and could be considered spammy. They are shared on social media platforms, as well as user-generated content sites such as Quora. They aid in the indexing of tier two links but don't give any link equity to the promoted resource. In general, they are nofollow links. At this point, marketers are more focused on quantity rather than quality. They employ tools to publish numerous hyperlinks in forums, comment sections of articles, blog posts, in directories, and in other similar locations. In this situation tiered link-building is a gray zone and violates Google’s webmaster guidelines.
Tiered link-building campaigns need an immense amount of time and effort to be successful. Google may take months or even days to index a backlink. It can take weeks or even months to see an SEO effect. Therefore, marketers should be patient and employ an efficient content strategy.
In addition marketers should be cautious about using excessive automation tools for this type of linking. These can violate the rules of search engine optimization and lead to penalties. It is preferential to manually select links and place them on relevant websites for donors instead of using automated systems such as GSA or RankerX. This will stop the search engine from penalizing your promotion with links that aren't of good quality.
Fourth-Tier Links
Tiered link building continues to be an extremely popular method to increase the rank of websites. Since Google has been making major efforts to eradicate "black-hat" SEO techniques, tiered link building methods have suffered.
They are considered to be gray-hat SEO techniques and are penalized for their use in a fraudulent manner. Tiered backlinks are backlinks constructed on various levels of a pyramid. These backlinks are mostly used to improve a site's ranking in search engine results. This way, the promoted page will rank higher than rivals and gain more organic traffic.
This type of tier has a lower quantity of backlinks and is usually nofollow. This tier could also include low-quality directories, article networks, and social media profiles. These links can be made organically or through strategic automation tools. However, they must remain diverse in terms of domains, niches and their relevance.
These backlinks, apart from being poor-quality and non-follow may also be a source of trouble when they're not sufficiently diversified. This is due to the fact that Google has a very advanced group of hounds that are constantly on the lookout for patterns in backlink profiles and methods. If they find them they could trigger an infringement not only for the link-building group, but also for its clients.